Direction / Production / 3D & VFX / Edit / Color
When the Raiders made the move from Oakland to Las Vegas, it was a big moment for the storied franchise. As a title sponsor, Ford teamed up with the Raiders to commemorate the historic move.
Our friends at GTB tasked us with making this monumental announcement on the air in an all-new broadcast spot and in the stadium across the LED display system. We approached the project by complimenting the rugged toughness of the new Bronco, F-150 and Mustang with the speed and athleticism of the Raiders players themselves. To make our vision a reality, we customized a DMX-controlled light sculpture to dramatize the movement of the players and vehicles in this engaging, hard-hitting campaign.