Direction / Production / Design / Compositing
Our friends down the street at Amélie partnered up with the City and County of Denver to tackle the challenging task of talking to teens about weed. And a big part of that challenge is getting teens to listen.
Amélie discovered that teenagers don’t actually want to be told what to do, especially regarding something like weed. They are, however, willing to be given the facts to make their own decisions. And with that insight, a campaign was born.