Direction / Production / Edit / Projections
When Bonfils Blood Center rebranded to Vitalant, they needed a bold way to announce their name look and name. Seeing that blood donation is the source of life for so many people, we thought the film should reflect that notion. We approached the project by choreographing a dynamic dance scene complemented by graphic projections and expressive light throughout. The result is a piece that brings unmistakable energy, movement and life to the all-new brand.